Top 5 Virtual Fitness Programs on iOS in the UK: Q1 2023

In the first quarter of 2023, the top five virtual fitness programs on iOS in the United Kingdom showcased varying performance trends in weekly downloads, revenue, and active users. Here's a detailed look at their metrics:

JustFit: Lazy Workout & Fit saw a significant increase in weekly revenue, peaking at approximately $43.7K in the week of January 9, and ended the quarter with around $34.3K in the final week of March. Downloads exhibited fluctuations, starting at 25.3K in late December and reaching a high of 61.1K in early January, before stabilizing around 32.2K by the end of March. Active users grew steadily from 6.6K at the start to about 54.6K by the end of the quarter.

Strava: Run, Bike, Hike maintained robust weekly revenue throughout Q1 2023, with a peak of $209K in the week of March 20. Weekly downloads were relatively stable, ranging from 10.5K to 18K. Active users remained consistently high, starting at 410K and fluctuating slightly to close the quarter at 400K.

AllTrails: Hike, Bike & Run experienced moderate weekly revenue growth, with a peak of $54.7K in late February. Downloads varied, peaking at 14.5K in mid-February, and active users showed a stable trend, ranging from 23.9K to 29.4K by mid-March.

Fitbit: Health & Fitness had a notable weekly revenue peak of $146K in late December, with fluctuations throughout the quarter, ending at $133K in the final week of March. Downloads decreased from 42.3K in late December to around 8.4K by the end of March. Active users remained relatively stable, peaking at 214K in early January and ending the quarter at 192K.

StepsApp Pedometer showed a consistent revenue pattern, peaking at $8K in late February. Weekly downloads started at 11.6K in late December and ended the quarter at 8.5K. Active users exhibited a steady trend, starting at 189K and closing the quarter at 179K.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.